sapien
The Sapien journalPeople. Choices. Context.

Journal.

On people, choices, and the
evidence in between.

Latest articles

181 articles
A question card, seated discussion and open research book with product forms on connected ivory platforms.
Journal7 min read

System Usability Scale (SUS): 10 Questions and Scoring

The System Usability Scale turns ten answers into a 0–100 perceived-usability score. Learn the calculation, benchmark context and a worked example.

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A document, speech bubble and package connected to a conversation and product forms on ivory terrain.
Journal6 min read

Google Trends for Market Research: Methods & Examples

Use Google Trends for market research with clear comparison settings and relative-interest measures. Follow a worked index example into a useful customer question.

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A selected group within a broader outlined audience beside two comparison groups, with a blank tablet and booklet on ivory platforms.
Journal6 min read

Hard-to-Reach Audience Research: Methods & Recruitment

Plan hard-to-reach audience research with clear experience criteria, realistic recruitment arithmetic and checks for missing groups before choosing a method.

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An appliance collection van and a separate repair workbench beside solid and outlined people on ivory terrain.
Journal6 min read

AI Research vs A/B Testing: Methods & Evidence

Compare AI audience research, observed tasks and live A/B testing. Choose the method for message meaning, task completion or actual paid outcomes.

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Separate viewing stations at a long ivory table present bottle concepts to charcoal and outline buyers.
Journal6 min read

Loyalty-Program Research: Rewards, Costs & Repeat Buying

Loyalty-program research tests reward rules, reachability and extra buying. Use a worked offer and cost calculation to decide whether a pilot is worthwhile.

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A buying group discusses a pair of ivory connector blocks around a sculptural meeting table.
Journal8 min read

Product Market Fit Research: Methods & Examples

Product market fit research connects repeated use, payment and delivery with the market to grow. Compare customer situations and decide what the offer needs next.

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A document, speech bubble and package connected to a conversation and product forms on ivory terrain.
Journal8 min read

Sustainability Market Research: Methods & Examples

Sustainability market research connects customer choices with workable offers. Follow a reuse example through returns, operations and the environmental evidence needed.

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An appliance collection van and a separate repair workbench beside solid and outlined people on ivory terrain.
Journal6 min read

Key-Driver Analysis: Methods, Example & Limits

Key-driver analysis links experience attributes with an outcome. Learn the methods, overlap checks and a worked example before choosing an improvement to test.

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A document, speech bubble and package connected to a conversation and product forms on ivory terrain.
Journal6 min read

ChatGPT and Claude Briefs: Sapien Research Handoff

Prepare a manual ChatGPT or Claude brief from approved Sapien research. Use source checks, two copyable prompts and a claim review before approving new copy.

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Seated solid and outlined pairs discussing a bottle at connected ivory tables.
Journal6 min read

Churn Research: Methods, Exit Interviews & Examples

Churn research combines records and exit interviews to explain departures. Define who left, compare experiences and choose a change worth evaluating.

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An appliance collection van and a separate repair workbench beside solid and outlined people on ivory terrain.
Journal6 min read

NPS vs CSAT vs CES: Questions, Scoring & Examples

Compare NPS, CSAT and CES questions, scoring and uses. Follow worked calculations and choose the customer measure that can guide your team’s next action.

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Solid and outlined people considering a commuter backpack and laptop separately from travel luggage and clothing.
Journal8 min read

Synthetic Research for Agencies: Methods & Creative Tests

Use synthetic research to compare creative routes, understand buyer reactions and recommend the next edit. Connect the client brief, evidence and approval decision.

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