iPhone Duo: request the full research report
Explore who would choose a $1,999 foldable iPhone, why others would pass, and how the tested price changes affect modeled demand.
The iPhone Duo study examines who would choose a $1,999 foldable phone, what makes the extra screen useful, and what changes when the price falls.
What the report covers
- Buyer profiles and reasons to pass on the offer.
- Matched price comparisons, each read against its own $1,999 baseline.
- Feature preferences, purchase substitution and unresolved decisions.
- Study questions, eligible bases and methodological notes.
The study uses 10,000 synthetic U.S. buyer profiles. The core cohort of 4,200 and expansion cohort of 5,800 are analyzed separately. Results describe modeled choices under the tested conditions, not observed purchases or a national sales forecast.
For a shorter overview, read the iPhone Duo article.
iPhone Duo study: full research report · PDF
Download the complete study
Study design, question bases, buyer motivations, price comparisons and purchase substitution. Aggregate findings; no respondent dataset.
