sapien
The Sapien journalPeople. Choices. Context.

Journal.

On people, choices, and the
evidence in between.

Latest articles

181 articles
An appliance collection van and a separate repair workbench beside solid and outlined people on ivory terrain.
Journal7 min read

5 Concept Testing Examples: Products, Services & Messages

Five concept testing examples connect product, service and message responses to the next test. See which audience, feature or explanation needs more evidence.

Read article
A charcoal shopper and graphite-outline counterpart inspect an ivory sparkling-tea pack at shelf level.
Journal9 min read

7 Pricing Research Methods: Van Westendorp to Conjoint

Compare seven pricing research methods, from Van Westendorp and Gabor-Granger to conjoint and live price tests, and learn when each fits your decision.

Read article
Solid and outlined figures beside a blank weekly calendar, grocery list, basket and meal ingredients on ivory terrain.
Journal5 min read

MaxDiff vs Conjoint: Differences, Examples & Uses

MaxDiff vs conjoint: choose item priorities or complete priced offers. Compare tasks, outputs and limits through a meal-planner example.

Read article
A reusable bottle, two separate refill pouches, plain shopping bag and blank receipt beside charcoal and outlined buyers.
Journal5 min read

3 Message Testing Examples: Copy, Questions & Retests

Message testing examples for a meal planner, bottle and refill offer. See copy changes, questions to ask and how to test whether buyers understand the offer.

Read article
Solid and outlined figures beside a blank weekly calendar, grocery list, basket and meal ingredients on ivory terrain.
Journal5 min read

MaxDiff vs Ranking: Differences, Examples & Uses

MaxDiff vs ranking: compare tasks, ties, respondent effort and analysis. Use a short pilot to choose a useful way to prioritize your list.

Read article
Solid and outlined figures considering separate refill pouches, a bottle, home storage and shared replenishment.
Journal8 min read

Willingness to Pay: Definition, Questions & Examples

Willingness to pay helps identify prices to test. Learn survey questions, threshold calculations and how to distinguish stated amounts from purchase evidence.

Read article
A charcoal shopper and graphite-outline counterpart inspect an ivory sparkling-tea pack at shelf level.
Journal8 min read

Purchase Intent: Definition, Scale & Examples

Purchase intent measures stated buying likelihood. Learn the five-point scale, positive-share calculations and follow-up evidence needed before choosing a concept.

Read article
Solid and outlined figures reviewing a tea pack mockup, complete can-and-carton offer and retail shelf on three connected ivory platforms.
Journal9 min read

Product Launch Research: Methods, Steps & Example

Product launch research tests the offer, audience, price and message. Learn which study informs each decision and what a real pilot still needs to measure.

Read article
An appliance collection van and a separate repair workbench beside solid and outlined people on ivory terrain.
Journal6 min read

Market Research for Small Business: Methods & Example

Market research for a small business: combine records, free local sources and customer interviews to evaluate a service offer and plan a useful pilot.

Read article
A buying group discusses a pair of ivory connector blocks around a sculptural meeting table.
Journal7 min read

Market Research for Startups: Methods & First Steps

Market research for startups: use customer interviews and focused tests to choose the next prototype, access task or pilot. Includes a first-week plan.

Read article
Solid and outlined commuters consider two jacket forms beside a cycle and a work bag.
Journal9 min read

Market Research for a Clothing Brand: Methods & Example

Market research for a clothing brand: compare garment concepts, choose a physical sample and test fit before deciding how much inventory to buy.

Read article
A buying group discusses a pair of ivory connector blocks around a sculptural meeting table.
Journal7 min read

Buyer Persona Research: Methods, Questions & Examples

Buyer persona research uses recent buying decisions to improve an offer or message. Follow interview questions, evidence-linked fields and two worked examples.

Read article